Cheo Alcatraz, founder of El Bori Yorker, is more than an artist—he’s a voice for the Puerto Rican community worldwide. His viral anthem “78PR” pays tribute to every pueblo on the island, creating a powerful connection between Boricuas on the island and in the diaspora.

The song is more than music—it’s a movement. With hip hop as the foundation, Cheo bridges Puerto Rican pride, history, and struggle, reminding us that no matter where we are, we are all united through our culture and identity.

El Bori Yorker clothing carries that same spirit, transforming lyrics into wearable pride for Boricuas everywhere.